Many manufactures are great at making fantastic products. However, giving the customer the best experience means also looking ahead to how they first receive it. The first impression a customer gets is in the excitement of the unboxing using the product for the first time. Most often, they turn to the instruction manual to get started. If the instructions are unclear, there is a good chance their experience can turn sour and could even end up in a product return – costing your money in shipping , repacking and more.
Getting the instruction right the first time can make the first impression, the excellent experience we all want from our customers. A well designed and produced set of product instructions can lead to higher customer satisfaction, lower return rates and increased sales.
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